"Made in China" is undergoing a "quality revolution"

2019-09-18 18:24

At the executive meeting of The State Council on August 24, the core issue was only one: deployment to promote the improvement of consumer product standards and quality, and increase the effective supply of "Made in China" to meet the demand for consumption upgrading. It shows the importance of this matter.


Promoting "Made in China" to complete a "quality revolution" is inherited from building an upgraded version of China's economy and moving China's economy toward the medium-high end. Previously, the General meeting of The State Council on April 6 decided to implement the Standardization and Quality Improvement Plan for the Equipment Manufacturing Industry and upgrade the "Made in China". The identified areas are robotics, advanced rail transit equipment, agricultural machinery, high-performance medical equipment, etc. The logic can be understood as "trend", that is, starting from the equipment to solve the problem of "what to make".

The logic of the regular meeting can be understood as "forcing", that is, starting from the terminal consumer goods to solve the problem of "why make". Why build it? Consumer goods are, of course, fundamentally built to meet the needs of consumers. At this stage of China's development, a considerable number of middle-income groups have emerged, and their consumer demand has risen from the simple stage of food and clothing in the past to the current stage of quality. To create a large number of consumers willing to buy, willing to accept the products, is bound to require the corresponding follow-up of the entire manufacturing industry, which is called "forced" - to improve consumer standards and quality, forced manufacturing transformation and upgrading.

"Trend" and "reverse force" both mean that "Made in China" needs to complete a "quality revolution". "MadeinChina" or "MadeinChina", can no longer just be synonymous with low-end and cheap. "Made in China" has never excluded or given up "lofty".

From a historical context, at the beginning of the reform and opening up in the 1980s, a large number of foreign consumer goods entered the Chinese market, from watches, home appliances to automobiles. It is in this "open eyes to see the world", after a hard experience, domestic goods gradually realized import substitution, occupied most of the domestic market, and began to sell around the world. However, as mentioned above, China is now entering a new stage of development, and more and more consumers have higher demands, while many domestic products have not kept up with the quality. At the same time, in terms of product innovation, domestic products are also lackluster. Therefore, it is not surprising that a large number of consumer goods are imported, as much as 1.5 trillion yuan a year of residents' overseas consumption.

Obviously, not to comprehensively improve the standards and quality of consumer goods, on the one hand, will reduce consumer trust, directly affect the domestic consumer market; On the other hand, it will also weaken the international competitiveness of Chinese products and affect export trade. The prime minister even used the phrase "there is no time to lose" to describe the situation.

To this end, the Premier has promoted "Made in China" to complete a "quality revolution" as a main line that runs through almost every aspect of economic work. This regular meeting only arranges such a topic: to achieve quality improvement in the general consumer goods fields such as food, household appliances, consumer electronics, decoration, clothing, cosmetics and daily chemicals, maternal and child elderly and disabled products, culture, education, sports and leisure products, which are closely related to the strong consumer demand and the daily life of the masses. Combined with the regular meeting on April 6, both sophisticated equipment manufacturing and daily consumer goods close to the people's livelihood, the "Made in China" puzzle will be more complete. As the Premier pointed out earlier, "Made in China 2025" must not only engage in equipment, but must be the upgrading of the whole industrial chain.

After that, to complete the "quality revolution" of "Made in China", what in the final analysis relies on? There is no doubt that this is the entrepreneurial and artisan spirit that the Prime Minister has emphasized time and again. Only with the former can there be continuous innovation of the system; With the latter, there is product excellence.

(Source: Chinese government website)